'The Woman' Behind Buttercups:
- A chance Bra Fitting session on a holiday in New York, is how it all began. On understanding how a perfect fitting bra changed the way she looked at lingerie and her confidence, Arpita Ganesh took on the challenge of educating women about the importance of a perfect fit through her brand, Buttercups.
- Being India's first Lingerie experts and having fit over 4000 women since 2009, Arpita is rightly called the Bra Queen of India. Closely involved with the training of each fit specialist, Arpita goes all out in keeping a strict check on quality, accuracy and customer satisfaction in all the products that we have and launch and what Buttercups has come to be know for.