PRESS COVERAGE
August 2017
Buttercups: All for the right fit
For entrepreneur Arpita Ganesh, founder of Buttercups, lingerie is more than just a product with everyday utility quotient. It’s a pathway for empowering women with a healthy body image. Winner of Google SMB Heroes 2017 award for impacting change through digital technology, the Bengaluru-based startup states this vision: “For every woman to be comfortable and happy with her body.”
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July 2017
Google encourages and empowers SMBs to harness the power of digital
Google announced the winners of SMB Heroes 2017, an initiative aimed at recognising businesses to have embraced tech to power their growth.
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July 2017
Google salutes SMB Heroes, India’s small businesses that have leveraged the power of digital
Tech giant Google, which is empowering thousands of Indian SMBs with essential digital skills with its Digital Unlocked initiative, recognised small businesses that have embraced technology to power their growth.
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July 2017
SMB Heroes 2017, Arpita Ganesh Among Winners of Digital Unlocked
As a part of its Digital Unlocked campaign that is aimed to digitally empower small and medium businesses (SMBs) in the country, Google India announced the winners of SMB Heroes 2017. SMB Heroes, an initiative launched earlier this year, is aimed at recognising businesses that have embraced technology to power their growth.
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July 2017
Google reaffirms commitment to digitally empower small and medium businesses
Google India reaffirmed its commitment to digitally empower small and medium businesses by recognizing business leaders who have embraced technology to power growth
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December 2016
10 Founders Share How They Avoid Entrepreneurial Burnout
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December 2016
India's Top 10 women Entrepreneurs
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September 2016
Is word of mouth dead or alive in this day and age?
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September 2016
Why bra is the most important piece in your wardrobe
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September 2016
Finding a bra that fits your breast and budget.
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September 2016
A ‘fitting’ boost to your confidence.
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August 2016
Buttercups Aims to Bring New Collections Every 3 Months
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August 2016
Buttercups raises fresh round of funds from Anand Chandrasekaran and existing investors.
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August 2016
Buttercups raises funds.
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August 2016
Cuberoot Technologies, Buttercups & salebhai.com raise funding.
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August 2016
Former Snapdeal CPO invests in Buttercups Intimates and education technology firm Makkajai
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August 2016
Lingerie Brand Buttercups Raises funding.
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August 2016
Former Snapdeal CPO invests in Buttercups and Makkajai
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August 2016
Snapdeal's Ex-CPO's Investment to Help Buttercups Develop Multi-channel Customer Engagement Platform
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August 2016
Online Lingerie Brand Buttercups Raises Funding from Snapdeal’s ex-CPO Anand Chandrasekaran and Others
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August 2016
She’s easing the burden on women by rejigging their bras – with help from a few good men.
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August 2016
Buttercups raises funding from Snapdeal’s ex-CPO Anand Chandrasekaran and others
Buttercups raises funding from Snapdeal’s ex-CPO Anand Chandrasekaran and others.
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August 2016
Online Lingerie Brand Buttercups Raises Funding From Snapdeal’s Ex-CPO Anand Chandrasekaran And Existing Investors
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August 2016
Buttercups Intimates raises funds in pre-series A round
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August 2016
Online Lingerie Brand Buttercups Gets Funding from Snapdeal’s ex-CPO Anand Chandrasekaran and Existing Investors
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August 2016
Online Lingerie Brand Buttercups Raises Funds in pre-series A round
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August 2016
Google encourages and empowers SMBs to harness the power of digital
Google announced the winners of SMB Heroes 2017, an initiative aimed at recognizing businesses to have embraced tech to power their growth.
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August 2016
Snapdeal’s ex-CPO Anand Chandrasekaran invests in online Lingerie brand Buttercups
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August 2016
Snapdeal’s ex-CPO invests in online lingerie brand Buttercups
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August 2016
Lingerie e-tailer Buttercups gets funding from former Snapdeal exec Chandrasekaran, others
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August 2016
Aaditi Sinha Tells JWB That Tech World Exists For Both Bros & Bras
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July 2016
THE INSIDER: WHAT’S NEW ABOUT BUTTERCUPS’ LINGERIE
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July 2016
How This Entrepreneur Got Her Business Model Right In Her Second Attempt
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July 2016
Your bra is the hero of your wardrobe.
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July 2016
[Women in Tech] How small town girl Aaditi Sinha went on to become the CTO of innovative lingerie brand Buttercups
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July 2016
How startups can use blogs to increase customer engagement
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July 2016
Buttercups in plans to expand in Tier I Cities
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July 2016
Lingerie comes out of closet as it catches internet bug.
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June 2016
The right fit!
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June 2016
What I Learnt at a Bra Workshop: Keep Your Enemies Close and Your Bras Even Closer
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June 2016
Things That Kept Me Motivated Throughout My Entrepreneurial Journey At Buttercups
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May 2016
Perfect Fittings From Buttercups For All Your Inner Woes
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May 2016
Meet The Pets Of Indiranagar Workspaces And Eateries, And Their Humans Too
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May 2016
Challenges faced by women entrepreneurs to raise funding.
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April 2016
The New Family Holiday is All About Solo Trips With Children
Founder, CEO Arpita Ganesh talks about her solo trips with her 10 year old daughter.
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April 2016
Now, family holidays are all about solo trips with children.
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April 2016
Colourful Inside-out, Cry Out Bengaluru's Women
Our founder, CEO Arpita Ganesh shares her opinion on the choice of lingerie colours.
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April 2016
Lingerie trends this summer.
Our founder, CEO Arpita Ganesh gives you lingerie tips for this summer.
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April 2016
Reasons why entrepreneurs fail.
Founder, CEO of Buttercups, Arpita Ganesh points out some of the common mistakes entrepreneurs make when starting a new venture.
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April 2016
FLYING START - I had a tryst with near-bankruptcy, but persisted with my lingerie venture
Founder, CEO Arpita Ganesh talks of her journey as an entrepreneur.
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April 2016
Books That Inspired Successful Entrepreneurs
Founder, CEO, Arpita Ganesh on the book that inspired her the most.
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March 2016
11 Most Influential Women Entrepreneurs Of India Who Can Beat Tatas And Birlas
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March 2016
These Indian Start-Up Queens Will Inspire You To Take The Entrepreneurial Plunge
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January 2016
Indian Bra Queen is on a mission. Are you joining her?
Founder & CEO of Buttercups, Arpita's inspiring story of how she started Buttercups and how she got the title of "Indian Bra Lady"
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January 2016
In Conversation with the owner of India’s Premier Lingerie Boutique
Arpita Ganesh talks of her journey as an entrepreneur and how Buttercups came into being.
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November 2015
Inspiring Stories Of Some Amazing Women Entrepreneurs Of The Indian Startup Ecosystem
Nothing could be truer for the women entrepreneurs of today who are chartering unknown territories unabashedly and fearlessly. Be it in ecommerce, education, investing, travel, fashion, retail, fitness, hiring, and anything and everything under the sun, they are proceeding with gumption and unbridled enthusiasm to change the world around them, make a difference with their ideas, seek solutions that have never been sought, fight diseases and social norms, run successful ventures and generate employment for many, and give rise to new sustainable ecosystems.
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July 2015
Man's best friend is now the Chief Cuddling Officer
A serious meeting is on. Targets are being tossed around, and spreadsheets revised. The young faces around the table are pensive. Then in walks Lady Maggie.
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June 2015
Build me up,BUTTERCUPS
A trip to US bra fitting boutique made Arpita Ganesh realise that bra sizes don't stop at D but go all the way up to M and N. Thus was born Buttercups, her part-online, part-offline store, which is changing the way women feel about intimate clothing.
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January 2015
Breaking the invisible barrier
Arpita Ganesh, the changemaker who stood firm against the many challenges, stepped out of her comfort zone and pushed barriers to move ahead and seek success.
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December 2014
Get down to bras tacks
"A good quality bra is worth only 100 wears," says Arpita Ganesh, founder and CEO at Buttercups Bras Pvt Ltd.
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December 2014
25 most read stories of Women Entrepreneurs in 2014
These women entrepreneurs and leaders continue to inspire and motivate many.
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June 2014
What you don't know about women entrepreneurs in India
Interesting infographic about women entrepreneurs as they take the plunge and start up to follow their dreams and create lasting enterprises.
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April 2014
BRAvo to inner secrets
I realised I had to develop my own brand of bras, to answer the struggles of many who find it difficult to get the right choice.
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April 2014
On a mission to fit every woman with the perfect bra – Arpita Ganesh’s Buttercups
Arpita has fit over 3000 women till date and NO ONE ever left without appreciating the “fitting” that helped them know their right bra size.
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February 2014
An app that chooses your brassiere
Women in India feel awkward talking about their underwear and would much rather buy one that does not fit over spending a few extra minutes at the dressing room finding the perfect fit.
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February 2014
Why I care about the Right Bra Size and why you should too
Arpita Ganesh's obsession about wanting women to wear the right size bra initiated her ballsy move to crowdfund her campaign.
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February 2014
Getting a fix on Size
This bra fitter helps women deal with a recurring problem by helping them find their correct size!
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January 2014
Indian Bra Queen is on a mission. Are you joining her?
Have you heard of Buttercups? It is arguably one of the most innovative lingerie boutiques (offline and online) in India currently.
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April 2013
Bra-fitter turns to crowdfunding to launch own brand
Fundraising spree Startup Buttercups has till now raised Rs 4.4 lakh through crowdfunding to launch its lingerie brand
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February 2013
India's a high-end lingerie boutique, Buttercups by Arpita Ganesh
Arpita Ganesh believes that what you wear on the inside is as important as what you wear on the outside.
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November 2012
The Inside Story
Most people spend on outerwear but neglect what is inside, not realising that a correct fitting bra can drop down one dress size.
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October 2012
Overcoming the lingerie taboo
Changing mindsets, was and continues to be Arpita Ganesh's biggest challenge.
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April 2011
Shop Scouting World Wide
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