Path to The Right Fit: Buttercups Intimates
A childhood love for entrepreneurship and a chance holiday encounter helped Arpita Ganesh find her passion. Follow her fascinating story from ideation to a fast growing start up.
SMB Heroes 2017, Arpita Ganesh Among Winners of Digital Unlocked
As a part of its Digital Unlocked campaign that is aimed to digitally empower small and medium businesses (SMBs) in the country, Google India announced the winners of SMB Heroes 2017. SMB Heroes, an initiative launched earlier this year, is aimed at recognising businesses that have embraced technology to power their growth.
Google encourages and empowers SMBs to harness the power of digital,
Google announced the winners of SMB Heroes 2017, an initiative aimed at recognising businesses to have embraced tech to power their growth.
Google salutes SMB Heroes, India’s small businesses that have leveraged the power of digital
Tech giant Google, which is empowering thousands of Indian SMBs with essential digital skills with its Digital Unlocked initiative, recognised small businesses that have embraced technology to power their growth.
Buttercups: All for the right fit
For entrepreneur Arpita Ganesh, founder of Buttercups, lingerie is more than just a product with everyday utility quotient. It’s a pathway for empowering women with a healthy body image. Winner of Google SMB Heroes 2017 award for impacting change through digital technology, the Bengaluru-based startup states this vision: “For every woman to be comfortable and happy with her body."
Google reaffirms commitment to digitally empower small and medium businesses
Google India reaffirmed its commitment to digitally empower small and medium businesses by recognizing business leaders who have embraced technology to power growth,
Google encourages and empowers SMBs to harness the power of digital,
Google announced the winners of SMB Heroes 2017, an initiative aimed at recognizing businesses to have embraced tech to power their growth.
Finding a bra that fits your breast and budget.,
A ‘fitting’ boost to your confidence.,
Why bra is the most important piece in your wardrobe,
Is word of mouth dead or alive in this day and age? ,
10 Founders Share How They Avoid Entrepreneurial Burnout,
Online Lingerie Brand Buttercups Raises Funding from Snapdeal’s ex-CPO Anand Chandrasekaran and Others,
She’s easing the burden on women by rejigging their bras – with help from a few good men.,
Buttercups raises funding from Snapdeal’s ex-CPO Anand Chandrasekaran and others,
Buttercups raises funding from Snapdeal’s ex-CPO Anand Chandrasekaran and others.
Online Lingerie Brand Buttercups Raises Funding From Snapdeal’s Ex-CPO Anand Chandrasekaran And Existing Investors,
Buttercups Intimates raises funds in pre-series A round,
Online Lingerie Brand Buttercups Gets Funding from Snapdeal’s ex-CPO Anand Chandrasekaran and Existing Investors,
Online Lingerie Brand Buttercups Raises Funds in pre-series A round,
Former Snapdeal CPO invests in Buttercups Intimates and education technology firm Makkajai
Snapdeal’s ex-CPO Anand Chandrasekaran invests in online Lingerie brand Buttercups,
Snapdeal’s ex-CPO invests in online lingerie brand Buttercups,
Lingerie e-tailer Buttercups gets funding from former Snapdeal exec Chandrasekaran, others
Buttercups raises fresh round of funds from Anand Chandrasekaran and existing investors.,
Buttercups raises funds.
Cuberoot Technologies, Buttercups & salebhai.com raise funding.
Lingerie Brand Buttercups Raises funding
Former Snapdeal CPO invests in Buttercups and Makkajai,
Snapdeal's Ex-CPO's Investment to Help Buttercups Develop Multi-channel Customer Engagement Platform,
Buttercups Aims to Bring New Collections Every 3 Months,
Buttercups in plans to expand in Tier I Cities,
Lingerie comes out of closet as it catches internet bug.,
How startups can use blogs to increase customer engagement,
How small town girl Aaditi Sinha went on to become the CTO of innovative lingerie brand Buttercups
Your bra is the hero of your wardrobe.,
How This Entrepreneur Got Her Business Model Right In Her Second Attempt,
THE INSIDER: WHAT’S NEW ABOUT BUTTERCUPS’ LINGERIE
The right fit!
FLYING START - I had a tryst with near-bankruptcy, but persisted with my lingerie venture
Founder, CEO Arpita Ganesh talks of her journey as an entrepreneur.
Challenges faced by women entrepreneurs to raise funding.
Entrepreneurship was once considered a man’s territory, but with each passing year women are taking the plunge and leading their own enterprises. This however, does not come without its own challenges. As we already know, raising funds from an investor is a tough task for any business owner.
Reasons why entrepreneurs fail.
Founder, CEO of Buttercups, Arpita Ganesh points out some of the common mistakes entrepreneurs make when starting a new venture.
Books That Inspired Successful Entrepreneurs
Founder, CEO, Arpita Ganesh on the book that inspired her the most.
Lingerie trends this summer.
Our founder, CEO Arpita Ganesh gives you lingerie tips for this summer.
Colourful Inside-out, Cry Out Bengaluru's Women
Our founder, CEO Arpita Ganesh shares her opinion on the choice of lingerie colours.
Indian Bra Queen is on a mission. Are you joining her?,
Founder & CEO of Buttercups, Arpita's inspiring story of how she started Buttercups and how she got the title of Indian Bra Lady"
What I Learnt at a Bra Workshop: Keep Your Enemies Close and Your Bras Even Closer,
Things That Kept Me Motivated Throughout My Entrepreneurial Journey At Buttercups,
Meet The Pets Of Indiranagar Workspaces And Eateries, And Their Humans Too
Perfect Fittings From Buttercups For All Your Inner Woes
The New Family Holiday is All About Solo Trips With Children
Founder, CEO Arpita Ganesh talks about her solo trips with her 10 year old daughter.
Now, family holidays are all about solo trips with children.
In Conversation with the owner of India’s Premier Lingerie Boutique
Arpita Ganesh talks of her journey as an entrepreneur and how Buttercups came into being.
Man's best friend is now the Chief Cuddling Officer,
A serious meeting is on. Targets are being tossed around, and spreadsheets revised. The young faces around the table are pensive. Then in walks Lady Maggie.
Inspiring Stories Of Some Amazing Women Entrepreneurs Of The Indian Startup Ecosystem
Nothing could be truer for the women entrepreneurs of today who are chartering unknown territories unabashedly and fearlessly. Be it in ecommerce, education, investing, travel, fashion, retail, fitness, hiring, and anything and everything under the sun, they are proceeding with gumption and unbridled enthusiasm to change the world around them, make a difference with their ideas, seek solutions that have never been sought, fight diseases and social norms, run successful ventures and generate employment for many, and give rise to new sustainable ecosystems.
Breaking the invisible barrier
Arpita Ganesh, the changemaker who stood firm against the many challenges, stepped out of her comfort zone and pushed barriers to move ahead and seek success.
What you don't know about women entrepreneurs in India
Interesting infographic about women entrepreneurs as they take the plunge and start up to follow their dreams and create lasting enterprises.
Get down to bras tacks
A good quality bra is worth only 100 wears"says Arpita Ganesh, founder and CEO at Buttercups Bras Pvt Ltd.
An app that chooses your brassiere
Women in India feel awkward talking about their underwear and would much rather buy one that does not fit over spending a few extra minutes at the dressing room finding the perfect fit.
25 most read stories of Women Entrepreneurs in 2014
These women entrepreneurs and leaders continue to inspire and motivate many.
On a mission to fit every woman with the perfect bra – Arpita Ganesh’s Buttercups
Arpita has fit over 3000 women till date and NO ONE ever left without appreciating the “fitting” that helped them know their right bra size.
Why I care about the Right Bra Size and why you should too
Arpita Ganesh's obsession about wanting women to wear the right size bra initiated her ballsy move to crowdfund her campaign.
Getting a fix on Size
This bra fitter helps women deal with a recurring problem by helping them find their correct size!
Indian Bra Queen is on a mission. Are you joining her?
Have you heard of Buttercups? It is arguably one of the most innovative lingerie boutiques (offline and online) in India currently.
India's a high-end lingerie boutique, Buttercups by Arpita Ganesh
Arpita Ganesh believes that what you wear on the inside is as important as what you wear on the outside.
Overcoming the lingerie taboo
Changing mindsets, was and continues to be Arpita Ganesh's biggest challenge.