The CEO of Buttercups, Arpita, can best be described as Boss Babe.A lingerie fanatic, the brains and expertise behind the brand, she knows exactly what she wants, and how to get it. A dog lover and brewed beer connoisseur, she enjoys giving joy to every person she meets. Her agenda is simple: a happy life is a great life.
When she’s not busy creating interesting codes for companies like MuSigma, Poshvine and Happy Horizons, to name a few, Aaditi loves reading, cycling around the city and indulging in ‘Death by Chocolate’. An Alumni of PEC Chandigarh, Aaditi contributes her expert coding skills to offer Buttercups its superior technology edge.
Maggie was to the manor born. Quiet, dignified and regal, nothing gets past her stiff upper whisker unless it’s a mosquito, a lazy cat or a bowl of freshly cut fruit. When she’s not chasing butterflies, she sullenly attends board meetings, preferring the corner seat for snoozing in between full stops.
At Buttercups I have had the immense privilege to be supported by well-wishers, investors and advisors who've believed in the brand and its future. My investors are all accomplished individuals with years of experience in journalism, venture investing, retail, manufacturing, human resources, hospitality, marketing and business development across multiple sectors. They bring tremendous operational, entrepreneurial and venture experiences to the table and have invested deeply into the brand. They are vital to ensuring that Buttercups establishes itself as a strong brand, in India as well as globally.